Competitive analysis

Expedia

Strengths:

Great for booking car, flights, hotel, packages
Offers discounts
UI and visual is clear and nice

Weakness:

It is not for scheduling a whole trip
It’s not good for personalized planning
Overwhelmed with so much information
“things to do” just shows the payable places

Trip advisor

Strengths:

Nice and clean UI
Option to reserve Hotel
Forums option for communicate with other travelers
save plan and trips
sharable trip plan
ability to write reviews and upload photos for public

Weakness:

It doesn’t have an option for flight
No option for car rental
It is not a complete trip planner

Summary of survey

I created a survey by Google Form included with 11 main questions and 4 demography questions. 12people answer the survey.
%58.3 age between 26-35 years old, %33.3 age between 36-45 years old, %8.3 more than 56 years old.
%66.7 Married, %25 Single
Their job situation, %53.6 insite job(in-person), %36.4 hybride
%91 of them don’t go to trip alon. I also had a box for them to write their frustration, feedback or suggestion for having better experinec in planning their trip:
"in fellow traveler's that use the app can share recommendation or itineraries to save other travelers time if traveling the same area."
"Everything in one map"
"An app that shows the weather, if parks are closed or not, …"
"Suggestions and advice from locals in order to have an authentic experience"

Summary of interview

I had interview with four people and asked them about their trip planning experiences.
overall from the interview:
They use some app to find the best deals, compare prices and find the cheapest prices Everyone likes Expedia because it offers good prices. They use Google calendar, or Google sheet They didn’t know any app that has everything ,all in one with purchase and scheduling. Everyone share the plan with their partner just verbally or by sending screenshot They said it is nice to save the trip information and be shareable with friends and family for inspiration.

After I gathered information about users from survey and interviews, I made Persona, User journey and User stories.
And follow by them User flow and Site map.

Persona

User Journey

User Stories

1. As a traveler, I want to buy a flight ticket, book a hotel, rent a car, and add them to my new trip plan, so I can have access to them easily.
2. As a traveler, I want to plan and add activity to my trip planned any time, so I won’t waste my time checking around and missing any places.
3. As a traveler, I want to share the trip planned with my friends (who want to come with me), so they can have access and know the planned schedule.
4. As a traveler, I want to inspire and share my trip pictures, tips, and my trip program with others, so they can enjoy my experiences.
5. As a traveler, I want to see the timeline with my stops on the map, so I can see where I have been.

User Flow

Site Map

Sketch

Based on user research, and competitive analysis, based on the users’ needs I started by creating sketches on paper. so that I could map out which features I wanted on each screen and how the layout should look. I drew the Home page, I should have on that, then I drew the page that planned, how it should look and how I can fit the information and document in time order. Other page about how user should edit their plan, and screen for adding a new plan.

Low-Fidelity Wireframe

After I sketches the wireframe and implementation some ideas, I received feedback from test participants and I made my Lo-Fi wireframes on Figma.

AB Testing

For creating the :Activity & Tour” Page I came up with three different style. I did AB Testing to use the best one. Style #1 got the most vote.

Branding

For branding I did some research about what we have on the market for creating mood board, creating logo and name.
Tripland came of Trip+Plan and by adding a D at the end gives another meaning Trip+Land. So Tripland is a land for plan your trip.
The blue aqua color is the color of some nice island and inspired of Maldive islands.

Usability Test and feedback

After creating the lLo-Fi wireframes and working on visuals I had some tests and received some feedback.
I did some changes, like adding location for user and for the trip.
Adding a weather forecast. when user is planning for a day they can decide to having an outdoor or indoor activity.
Adding the timeline and photos on the planed screen to be more accessible.
And at the end I changes some icons (Place to stay, activity and tour, meeting someone)

High-Fidelity Wireframe

Prototype

On the next stage I made the clickable prototype.

view Prototype

Usability Test

10 people tested by Maze
1 person, in-person
I asked them to complete these tow tasks:
Task1: Your upcoming trip is going to Paris, review your plan and add another activity to it.
Task2: You have plan to go to LA. Add you new trip to your list, and click to add your flight as well.
2/10 couldn’t complete tasks, but others successfully completed them.
I got some feedback about the UI it’s nice and clean.
Overal the 2 screens, “planed trip” and “edit page” need to improve in clickable places.
First task was kind of confusing for users.
I have to activate few places for opening a trip. Some users clicked to add more, so I will activate that.
users cliked everywhere for adding activity. maybe my question was confusing.

Next step

What I have learned with this project is UX Design is a team working project. Designing for Best User Experience always needs more communication, more user research and more user testing. On the next step, I will fix the confusion and improve the prototype. Do more testing to get to the best User Experiences.